I like the sound of that!

Roger King

Roger King

All blogs begin with a healthy dose of self-indulgence.   That tradition will be carried on here but I will keep in mind that brevity is attractive.

What is this blog?

It will likely evolve but my aim is to give you, dear reader, an overview of the voice-over industry in Canada.  I’ll talk about how one might go about launching an illustrious voice-over career, share stories from the industry, and occasionally voice either my pure joy or unrestrained irritation about all things voice.  I cannot guarantee fun for the whole family but no animals will be harmed in the process.  In theory, I welcome your comments.

Who am I?

This is Roger King speaking.  I’ve been a Toronto-based voice talent for 15 years and I’m the owner of both PN Agency and Ethnic Voice Talent (EVT), representing more than 100 non-union talents in 15 different languages.  I pay my taxes, brush twice a day and can go at least 45 minutes at a time without checking my blackberry.

The World of Voice-Overs

More and more people are learning that there really are people out there who make some or all of their living from just doing voice-overs.  The majority of the world still has no idea this is possible and I’m never sure of we should tell them or not.  It’s fun to meet someone who does not know there’s “a voice-over industry”.  I always tell such a person to make an effort to be aware of how often he is hearing voices in everyday life, even if he is not on medication.

In addition to advertising on the 500 channel universe and the multitude of radio stations across the nation, voices can be heard on documentaries, e-learning applications, audio books, in-store promotions, animation and telephone on-hold messages, not to mention all over the web.  And that’s just broadcast.

Almost every company in the world produces non-broadcast videos and/or training material for their employees and clients.  They also develop videos for trade shows and hire announcers for conferences and award shows.

With this in mind, it is easy to understand why there are thousands of professional voice talents in Canada.

Who is this blog for?

I hope to write for both those who are in the industry and those who want to know about the industry.  So, sometimes I’ll throw out some anecdotes that those who do voice work, and those who hire them, will find interesting/enlightening/amusing/horrifying.  Other entries will attempt to focus on how things in this field work, or don’t, as the case may be.

Why this blog?

Self-promotion disguised as “industry insight”?   Just kidding…sort of.  Truthfully, my sense is though there are a number of voice-over blogs out there, there are few if any written from the perspective of the voice-over agent.  I thought I’d give it a try.


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5 Responses to “I like the sound of that!”

  1. Cam Says:
    February 23rd, 2009 at 5:32 pm

    What a fascinating idea for a blog! Count me as an avid fan!

  2. Matt Says:
    March 5th, 2009 at 10:08 am


  3. Winnie the Pooh Says:
    March 24th, 2009 at 4:22 pm

    good for you, man. love the site –just love it!

  4. Ronald T. Robinson Says:
    March 24th, 2009 at 4:51 pm

    Ya know… this is so weird and crazy… it just might work!

  5. Tom Says:
    March 25th, 2009 at 8:24 pm

    Looking forward to the insider tips! Do tell…

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