How much is the right voice worth to an advertiser?

Interesting overview of the voice-over industry from Canada’s national newspaper The Globe and Mail. It covers some of the pay-to-play stuff mentioned in my previous post and even includes a quote from PN Agency’s Todd Schick :)-

“Those who regularly hire voice talent – especially advertisers – want work done faster and cheaper. Just as technology has disrupted a number of other creative industries, it has changed this corner of the ad world as well.”

The full article below:


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