Voices.com buys Voicebank

The voice over industry is all aflutter as on-line casting company Voices.com has purchased Voicebank, another casting site that provides casting opportunities to talent agencies. Many in the industry are worried about one dominant player potentially controlling so much casting. I am taking more of a wait and see approach.

VoiceOverXtra reached out to me for my thoughts which I am re-printing below:

Two things off the top:

1. PN Agency is exclusively non-union, so I can only speak to that side of things, not how things work on the union end.

2. So that everyone is clear, Voicebank currently charges a monthly membership fee to talent agencies and in return, we receive voice castings.

I met with someone from Voices(dot)com earlier this year and they pitched me the idea of competing with Voicebank by having castings on the site that would only be open to agencies.

The person I met with said they have clients who want to cast through their site but prefer to only deal with agencies, not individual talents. The inference being that they feel they will get higher quality auditions if they know these are talents represented by agents.

So, they were exploring the idea of offering that service to agents on the Voices site. I guess in the end they decided rather than compete, it was easier just to buy the damn thing.

So having had this meeting, my assumption is that Voices will continue to offer the same basic service to agents as Voicebank.

I have heard people say they are worried Voices will try to bypass agents, but I don’t understand that. If they don’t continue to provide talent agencies audition opportunities for worthwhile jobs, we will simply cancel our memberships and they lose all that revenue.

Now, I guess they may try to talk these Voicebank clients into casting on the regular Voices platform rather than through the Voicebank talent agency side, but I’m not sure how successful they would be, given these clients who express a desire to go through agencies.

And again, we would just cancel our memberships if we are not getting regular auditions.

We will have to see how it all plays out. I kind of expect it to be business as usual in the short term.

I should also note that currently, Voicebank is a fairly small part of our revenue. We’ve concluded it’s worth being on the site and getting access to some of those projects, but truthfully, it doesn’t make or break anything for us.

To be clear, I am well aware of the opinion many in the industry have about how Voices chooses to conduct business in a general sense, but for the purposes of this discussion, I am focusing just on the Voicebank acquisition and how it may or may not affect agencies.

Here is the link to the entire VoiceOverXtra piece which includes comments from other industry players:


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